[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.vnew.cz\/jak-muze-typografie-ovlivnit-uspesnost-copywritingu\/#Article","mainEntityOfPage":"https:\/\/www.vnew.cz\/jak-muze-typografie-ovlivnit-uspesnost-copywritingu\/","headline":"Jak m\u016f\u017ee typografie ovlivnit \u00fasp\u011b\u0161nost copywritingu?","name":"Jak m\u016f\u017ee typografie ovlivnit \u00fasp\u011b\u0161nost copywritingu?","description":"Typografii m\u016f\u017eeme br\u00e1t ze dvou hledisek. Jedn\u00edm je technika tisku, druhou rozm\u00edst\u011bn\u00ed grafick\u00fdch prvk\u016f v textu. My se dnes budeme zab\u00fdvat druh\u00fdm hlediskem. Lid\u00e9 r\u00e1di … ","datePublished":"2020-07-17","dateModified":"2020-07-17","author":{"@type":"Person","@id":"https:\/\/www.vnew.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.vnew.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/3c4e99fa9a9806cd5e8fd7cac6ca73ff5bbf5f3ee309e1745415eebd31482909?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3c4e99fa9a9806cd5e8fd7cac6ca73ff5bbf5f3ee309e1745415eebd31482909?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"vnew.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.vnew.cz\/wp-content\/uploads\/Pracovn%C3%AD%20st%C5%AFl%20copywriter.jpg","url":"https:\/\/www.vnew.cz\/wp-content\/uploads\/Pracovn%C3%AD%20st%C5%AFl%20copywriter.jpg","height":0,"width":0},"url":"https:\/\/www.vnew.cz\/jak-muze-typografie-ovlivnit-uspesnost-copywritingu\/","about":["Business"],"wordCount":429,"articleBody":"   Typografii m\u016f\u017eeme br\u00e1t ze dvou hledisek. Jedn\u00edm je technika tisku, druhou rozm\u00edst\u011bn\u00ed grafick\u00fdch prvk\u016f v textu. My se dnes budeme zab\u00fdvat druh\u00fdm hlediskem. Lid\u00e9 r\u00e1di \u010dtou. Pokud je pro n\u011b \u010dl\u00e1nek nep\u0159\u00edjemn\u00fd na pohled, tak u n\u011bj dlouho nez\u016fstanou. Stejn\u011b tak je m\u016f\u017ee b\u011bhem \u010dten\u00ed vyru\u0161it a zbavit soust\u0159ed\u011bn\u00ed i jedin\u00e1, pro v\u00e1s mo\u017en\u00e1 nepodstatn\u00e1 drobnost. Copywriting je o obsahu, ale vzhled je dnes stejn\u011b d\u016fle\u017eit\u00fd, jako obsah. Pod\u00edvejme se, jak\u00e9 jsou nej\u010dast\u011bj\u0161\u00ed chyby.Chyb\u011bj\u00edc\u00ed nebo p\u0159eb\u00fdvaj\u00edc\u00ed mezeraV\u017edy si pamatujte jednoduchou pou\u010dku ze \u0161koly. Za ka\u017ed\u00fdm interpunk\u010dn\u00edm znam\u00e9nkem (te\u010dkou, otazn\u00edkem, vyk\u0159i\u010dn\u00edkem i \u010d\u00e1rkou) se V\u017dDY d\u011bl\u00e1 mezera. Mo\u017en\u00e1 to zn\u00ed ban\u00e1ln\u011b, ale hodn\u011b lidem p\u0159ijde mnohem jednodu\u0161\u0161\u00ed, kdy\u017e v\u0161e nahust\u00ed na sebe. Nejen, \u017ee to nen\u00ed spr\u00e1vn\u011b, ale lid\u00e9 jsou na mezery zvykl\u00ed a cel\u00fd text jim kv\u016fli tomu bude p\u0159ipadat podivn\u011b a nep\u0159irozen\u011b.Opa\u010dn\u00fdm probl\u00e9mem je op\u011bt neznalost a nesm\u011blost copywriter\u016f. N\u011bkte\u0159\u00ed mezery nep\u00ed\u0161\u00ed nikde, jin\u00ed v\u0161ude. Pro jistotu je p\u00ed\u0161\u00ed nejen za interpunk\u010dn\u00edm znam\u00e9nkem, ale i p\u0159ed n\u00edm. Doch\u00e1z\u00ed tak k velmi nep\u0159irozen\u00e9mu, vizu\u00e1ln\u00edmu roztahov\u00e1n\u00ed v\u011bty, na kter\u00e9 nen\u00ed \u017e\u00e1dn\u00fd \u010dten\u00e1\u0159 zv\u011bdav\u00fd a od \u010dten\u00ed ho to bude zaru\u010den\u011b ru\u0161it.Sirotci na konci \u0159\u00e1dk\u016fJist\u011b u\u017e jste n\u011bkde vid\u011bli na konci \u0159\u00e1dku jednop\u00edsmenn\u00e9 p\u0159edlo\u017eky, zkratky nebo rozd\u011blen\u00e1 \u010d\u00edsla. Takov\u00e9mu jevu se \u0159\u00edk\u00e1 sirotek a nem\u00e1 v \u010dl\u00e1nku co d\u011blat. Na pohled se jedn\u00e1 o velmi nep\u0159\u00edjemnou z\u00e1le\u017eitost, kterou nechce nikdo vid\u011bt. V\u011b\u0159te, \u017ee to \u010dten\u00e1\u0159\u016fm bude rv\u00e1t o\u010di a bude pro n\u011b velmi slo\u017eit\u00e9 se v textu vyznat. Usnadn\u011bte jim konzumaci obsahu a dejte sirotka ke zbytku rodiny na dal\u0161\u00ed \u0159\u00e1dek.P\u011bt procent a p\u011btiprocentn\u00ed nen\u00ed to sam\u00e9Ano, jedno z toho se p\u00ed\u0161e s mezerou a druh\u00e9 bez n\u00ed. A je to p\u0159itom velmi jednoduch\u00e9. 5 % je p\u011bt procent a 5% je p\u011btiprocentn\u00ed. U\u017e vid\u00edte ten rozd\u00edl? Pokud ne, pod\u00edvejte se na to je\u0161t\u011b jednou. Tato chyba se objevuje v \u010desk\u00fdch \u010dl\u00e1nc\u00edch opravdu hodn\u011b a mnohdy je d\u00edky tomu t\u011b\u017ek\u00e9 pochopit, co m\u011bl autor na mysli.                                                                                                                                                                                                                                                                                                                                                                                          3.9\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak m\u016f\u017ee typografie ovlivnit \u00fasp\u011b\u0161nost copywritingu?","item":"https:\/\/www.vnew.cz\/jak-muze-typografie-ovlivnit-uspesnost-copywritingu\/#breadcrumbitem"}]}]