[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.vnew.cz\/jak-muze-typografie-ovlivnit-uspesnost-copywritingu\/#Article","mainEntityOfPage":"https:\/\/www.vnew.cz\/jak-muze-typografie-ovlivnit-uspesnost-copywritingu\/","headline":"Jak m\u016f\u017ee typografie ovlivnit \u00fasp\u011b\u0161nost copywritingu?","name":"Jak m\u016f\u017ee typografie ovlivnit \u00fasp\u011b\u0161nost copywritingu?","description":"Typografii m\u016f\u017eeme br\u00e1t ze dvou hledisek. Jedn\u00edm je technika tisku, druhou rozm\u00edst\u011bn\u00ed grafick\u00fdch prvk\u016f v textu. My se dnes budeme zab\u00fdvat druh\u00fdm hlediskem. Lid\u00e9 r\u00e1di … ","datePublished":"2020-07-17","dateModified":"2020-07-17","author":{"@type":"Person","@id":"https:\/\/www.vnew.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.vnew.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/3c4e99fa9a9806cd5e8fd7cac6ca73ff5bbf5f3ee309e1745415eebd31482909?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3c4e99fa9a9806cd5e8fd7cac6ca73ff5bbf5f3ee309e1745415eebd31482909?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"vnew.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.vnew.cz\/wp-content\/uploads\/art385330_1x1_20260809_224915_rLBD67.jpg","url":"https:\/\/www.vnew.cz\/wp-content\/uploads\/art385330_1x1_20260809_224915_rLBD67.jpg","height":0,"width":0},"url":"https:\/\/www.vnew.cz\/jak-muze-typografie-ovlivnit-uspesnost-copywritingu\/","about":["Business"],"wordCount":427,"articleBody":"          Typografii m\u016f\u017eeme br\u00e1t ze dvou hledisek. Jedn\u00edm je technika tisku, druhou rozm\u00edst\u011bn\u00ed grafick\u00fdch prvk\u016f v textu. My se dnes budeme zab\u00fdvat druh\u00fdm hlediskem. Lid\u00e9 r\u00e1di \u010dtou. Pokud je pro n\u011b \u010dl\u00e1nek nep\u0159\u00edjemn\u00fd na pohled, tak u n\u011bj dlouho nez\u016fstanou. Stejn\u011b tak je m\u016f\u017ee b\u011bhem \u010dten\u00ed vyru\u0161it a zbavit soust\u0159ed\u011bn\u00ed i jedin\u00e1, pro v\u00e1s mo\u017en\u00e1 nepodstatn\u00e1 drobnost. Copywriting je o obsahu, ale vzhled je dnes stejn\u011b d\u016fle\u017eit\u00fd, jako obsah. Pod\u00edvejme se, jak\u00e9 jsou nej\u010dast\u011bj\u0161\u00ed chyby. Chyb\u011bj\u00edc\u00ed nebo p\u0159eb\u00fdvaj\u00edc\u00ed mezera V\u017edy si pamatujte jednoduchou pou\u010dku ze \u0161koly. Za ka\u017ed\u00fdm interpunk\u010dn\u00edm znam\u00e9nkem (te\u010dkou, otazn\u00edkem, vyk\u0159i\u010dn\u00edkem i \u010d\u00e1rkou) se V\u017dDY d\u011bl\u00e1 mezera. Mo\u017en\u00e1 to zn\u00ed ban\u00e1ln\u011b, ale hodn\u011b lidem p\u0159ijde mnohem jednodu\u0161\u0161\u00ed, kdy\u017e v\u0161e nahust\u00ed na sebe. Nejen, \u017ee to nen\u00ed spr\u00e1vn\u011b, ale lid\u00e9 jsou na mezery zvykl\u00ed a cel\u00fd text jim kv\u016fli tomu bude p\u0159ipadat podivn\u011b a nep\u0159irozen\u011b. Opa\u010dn\u00fdm probl\u00e9mem je op\u011bt neznalost a nesm\u011blost copywriter\u016f. N\u011bkte\u0159\u00ed mezery nep\u00ed\u0161\u00ed nikde, jin\u00ed v\u0161ude. Pro jistotu je p\u00ed\u0161\u00ed nejen za interpunk\u010dn\u00edm znam\u00e9nkem, ale i p\u0159ed n\u00edm. Doch\u00e1z\u00ed tak k velmi nep\u0159irozen\u00e9mu, vizu\u00e1ln\u00edmu roztahov\u00e1n\u00ed v\u011bty, na kter\u00e9 nen\u00ed \u017e\u00e1dn\u00fd \u010dten\u00e1\u0159 zv\u011bdav\u00fd a od \u010dten\u00ed ho to bude zaru\u010den\u011b ru\u0161it. Sirotci na konci \u0159\u00e1dk\u016f  Jist\u011b u\u017e jste n\u011bkde vid\u011bli na konci \u0159\u00e1dku jednop\u00edsmenn\u00e9 p\u0159edlo\u017eky, zkratky nebo rozd\u011blen\u00e1 \u010d\u00edsla. Takov\u00e9mu jevu se \u0159\u00edk\u00e1 sirotek a nem\u00e1 v \u010dl\u00e1nku co d\u011blat. Na pohled se jedn\u00e1 o velmi nep\u0159\u00edjemnou z\u00e1le\u017eitost, kterou nechce nikdo vid\u011bt. V\u011b\u0159te, \u017ee to \u010dten\u00e1\u0159\u016fm bude rv\u00e1t o\u010di a bude pro n\u011b velmi slo\u017eit\u00e9 se v textu vyznat. Usnadn\u011bte jim konzumaci obsahu a dejte sirotka ke zbytku rodiny na dal\u0161\u00ed \u0159\u00e1dek. P\u011bt procent a p\u011btiprocentn\u00ed nen\u00ed to sam\u00e9 Ano, jedno z toho se p\u00ed\u0161e s mezerou a druh\u00e9 bez n\u00ed. A je to p\u0159itom velmi jednoduch\u00e9. 5 % je p\u011bt procent a 5% je p\u011btiprocentn\u00ed. U\u017e vid\u00edte ten rozd\u00edl? Pokud ne, pod\u00edvejte se na to je\u0161t\u011b jednou. Tato chyba se objevuje v \u010desk\u00fdch \u010dl\u00e1nc\u00edch opravdu hodn\u011b a mnohdy je d\u00edky tomu t\u011b\u017ek\u00e9 pochopit, co m\u011bl autor na mysli.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak m\u016f\u017ee typografie ovlivnit \u00fasp\u011b\u0161nost copywritingu?","item":"https:\/\/www.vnew.cz\/jak-muze-typografie-ovlivnit-uspesnost-copywritingu\/#breadcrumbitem"}]}]